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考研英语阅读理解文章23-Fast-food succession

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发表于 2017-3-29 07:00:02 | 显示全部楼层 |阅读模式
Fast-food succession
Another change at the top


CHARLIE BELL became chief executive of McDonald's in April. Within a month doctors told him that he had colorectal cancer. After stockmarket hours on November 22nd, the fast-food firm said he had resigned; it would need a third boss in under a year. Yet when the market opened, its share price barely dipped then edged higher. After all, McDonald's had, again, shown how to act swiftly and decisively in appointing a new boss.


Mr Bell himself got the top job when Jim Cantalupo died of a heart attack hours before he was due to address a convention of McDonald's franchisees. Mr Cantalupo was a McDonald's veteran brought out of retirement in January 2003 to help remodel the firm after sales began falling because of dirty restaurants, indifferent service and growing concern about junk food. He devised a recovery plan, backed by massive marketing, and promoted Mr Bell to chief operating officer. When Mr Cantalupo died, a rapidly convened board confirmed Mr Bell, a 44-year-old Australian already widely seen as his heir apparent, in the top job. The convention got its promised chief executive's address, from the firm's first non-American leader.


Yet within weeks executives had to think about what to do if Mr Bell became too ill to continue. Perhaps Mr Bell had the same thing on his mind: he usually introduced Jim Skinner, the 60-year-old vice-chairman, to visitors as the "steady hand at the wheel". Now Mr Skinner (pictured), an expert on the firm's overseas operations, becomes chief executive, and Mike Roberts, head of its American operations, joins the board as chief operating officer.


Is Mr Roberts now the new heir apparent? Maybe. McDonald's has brought in supposedly healthier choices such as salads and toasted sandwiches worldwide and, instead of relying for most of its growth on opening new restaurants, has turned to upgrading its 31,000 existing ones. America has done best at this; under Mr Roberts, like-for-like sales there were up by 7.5% in October on a year earlier.


The new team's task is to keep the revitalisation plan on course, especially overseas, where some American brands are said to face political hostility from consumers. This is a big challenge. Is an in-house succession the best way to tackle it? Mr Skinner and Mr Roberts are both company veterans, having joined in the 1970s. Some recent academic studies find that the planned succession of a new boss groomed from within, such as Mr Bell and now (arguably) Mr Roberts, produces better results than looking hastily, or outside, for one. McDonald's smooth handling of its serial misfortunes at the top certainly seems to prove the point. Even so, everyone at McDonald's must be hoping that it will be a long time before the firm faces yet another such emergency.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Economist; 11/27/2004, Vol. 373 Issue 8403, p64-65, 2p, 1c
注(1):本文选自Economist;11/27/2004, p64-65, 2p, 1c;
注(2):本文习题命题模仿2000年真题text 1第1题(1),1995年真题text 1第2题(2),2002年真题text 2第2题(3),1998年真题text 2第2题(4)和1999年真题text 1第4题(5);


1.The main reason for the constant change at the top of McDonald is ________.
[A] the board’s interference
[B] the falling sales
[C] the health problems of the chief executives
[D] the constant change of its share price


2.Which of the following was NOT a cause of the falling sales of McDonald?
[A] the change of the chief executive
[B] people’s concern about junk food
[C] dirty restaurant
[D] indifferent service


3.The phrase “heir apparent” (Line 7, Paragraph 2) in the article most probably means _______.
[A] someone who has the same ideas, aims and style with a person
[B] someone who has the unalienable right to receive the family title
[C] someone who is appointed as a heir of a person
[D] someone who is likely to take over a person’s position when that person leaves


4.In terms of succession at the top, McDonald_________.
[A] has had to made rather hasty decisions
[B] prefers to appoint a new boss from within
[C] acts in a quick and unreasonable way
[D] surprises all the people with its decisions


5.Toward McDonald’s reaction to emergencies at the top, the writer’s attitude can be said to be___________.
[A] indifferent
[B] doubtful
[C] objective
[D] praiseful


篇章剖析
本篇文章介绍了
麦当劳高层人事接替的情况,是一篇说明文。第一段介绍了查里·贝尔辞去麦当劳首席执行官一事;第二段追溯了他如何成为麦当劳首席执行官;第三段介绍了麦当劳现任首席执行官如何接任;第四段分析了下一位可能的继任者;最后一段对这种内部接任的方式进行了总结。


词汇注释
colorectal adj. [解]结肠直肠的
franchisee n. 总经销商, 有代销权的人或团体
veteran n. 老资格;老手
heirs apparent 有继承权的人;公认的继任者
like-for-like 同类的
revitalization n. 振兴;复兴
in-house adj. 内部的
groom v. 培训;培植


难句突破
1. Mr Cantalupo was a McDonald's veteran brought out of retirement in January 2003 to help remodel the firm after sales began falling because of dirty restaurants, indifferent service and growing concern about junk food.
主体句式:Mr. Canalupo was a McDonald’s veteran.
结构分析:这是一个复杂句,表语veteran后面有一个过去分词短语brought out of retirement作后置定语,这个定语还带有自己的两个状语,一个是不定式短语做目的状语,另外一个是after引导的时间状语从句,这个从句中还有一个because of引导的原因状语。bring sb. out of retirement的意思是“将某人从退休状态召回”。
句子译文:坎塔卢波在麦当劳工作过多年,在公司因为餐厅环境不卫生,服务态度差,以及人们对“垃圾食品”的不断质疑导致业绩下降之后,2003年他被从退休中召回,帮助公司进行改革。


2. Even so, everyone at McDonald's must be hoping that it will be a long time before the firm faces yet another such emergency.
主体句式:everyone must be hoping that…
结构分析:这个句子中包含一个由that引导的宾语从句和由before引导的状语从句。这个句子的难点在before这个词的理解上。通常before可以译为“才”。例如:It had been two days before I realized the problem. (过了两天我才意识到这个问题。)
句子译文:即便如此,相信麦当劳上下一定还是希望不要在近期内又面临这类紧急情况。


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发表于 2017-8-23 23:12:12 | 显示全部楼层
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