设为首页收藏本站我的收藏

大耳朵英语社区

 找回密码
 注册
搜索
查看: 2081|回复: 0

【话题讨论】你觉得“儿童消费力”高吗?0331

[复制链接]
发表于 2016-3-31 09:00:00 | 显示全部楼层 |阅读模式


Pester power is a child's ability to affect their parents' marketing decisions, often through the use of nagging, or pestering.
“儿童消费力”指的是儿童影响其父母消费决策的能力,通常通过唠叨和纠缠不休达到让父母购物的目的。

The phrase is used to describe the negative connotations of children's influence in their parents buying habits.
这种说法用来描述儿童对其父母的购物习惯带来的负面效应。

Pester Power is commonly used by marketing companies to target the 4–6 years old category as they have limited disposable income of their own, and consequently do not have the means to buy goods themselves.
营销公司常用“儿童消费力”来描述4到6岁的儿童的这种行为。他们自己没有什么钱,因而无法自己买东西。

The growth of the issue of Pester Power is directly related to the rise of child advertising.
“儿童消费力”问题愈发突出与儿童广告的增加直接相关。

A key concern of pester power is its effect on childhood obesity. As the products which are promoted to children are pre-sugared cereals, soft drinks, savoury snacks, confectionery and fast food, which in turn are some of the most calorie-dense of all food articles.
对“儿童消费力”最主要的担忧是其对儿童肥胖的影响。商家针对儿童的广告商品卡路里含量非常高,比如含糖谷物食品、软饮料、美味的零食、糖果糕点和快餐。




讨论:你觉得“儿童消费力”高吗?

1.欢迎参加我们的讨论,请试着使用英语来表达;篇幅不限,但至少包含一个完整的句子;图文并茂着,会在原有基础上多加5分!

2.请不要发广告帖、纯表情帖等无意义水贴,一经发现将扣分惩罚 。
【每日话题讨论】奖励规则:
每日挑选回复好的,内容是1句金币+5,多一句多+5分,3句以上看质量酌情+15-20分不等。但是如果你写的更好,会额外有10分-20分的奖励哦!
如果你回答够打动斑竹,会有50-80分的奖励哦!

您需要登录后才可以回帖 登录 | 注册

本版积分规则

关闭

站长推荐上一条 /1 下一条

Archiver|手机版|小黑屋|大耳朵英语社区 ( 客服QQ群:19012993  

GMT+8, 2017-9-26 22:42

Powered by Discuz!

© 2001-2017 Comsenz Inc.

快速回复 返回顶部 返回列表